AMSTERDAM, 18th September, 2023 (WAM) -- A delegation from the Emirates News Agency (WAM), led by Director-General Mohammed Jalal Al Rayssi, discussed ways to enhance cooperation and partnership with the International Broadcasting Convention (IBC).
During a visit to Amsterdam, the WAM delegation met with senior officials at IBC and reviewed with them opportunities to enable cooperation and partnership between the two sides in areas of common interest.
Al Rayssi emphasised eagerness to deepen its collaboration with IBC in a way that utilises the latest technologies for creating and delivering diverse media content to recipients, stakeholders, and the public at large.
He emphasised that today's media relies heavily on modern technologies to enhance its significance and provide better, more interactive, and reliable media content. He noted that modern technologies have enabled the rapid and effective dissemination of information, news, and targeted media content to the widest possible audience.
WAM's delegation toured the pavilions of a technical exhibition organised by IBC, showcasing the latest television and media broadcasting tools and devices from the world's leading companies.
The delegation learned about the latest developments in the sector, met with technology developers, and held a series of meetings with experts and specialists from leading manufacturing companies.